Pinned11+ proven strategies to profitably grow an eCommerce business.Scaling an eCommerce business today takes much more than simply creating an online store and running ads in hopes that people will buy from…Nov 15, 2021Nov 15, 2021
Marketer’s guide to Markov and Shapley Multi-Channel Attribution modelsWhen it comes to multi-channel attribution models, the 2 most common models are Markov and Shapley models. While there are plenty of blogs…Jan 21, 2024Jan 21, 2024
Marketing credit builder to the U.S. marketZolve is a global neo-bank that started with an aim to provide banking solutions to immigrants from India to the U.S. Owing to the niche…Nov 18, 2022Nov 18, 2022
How to land a job like a marketer, without spamming HRsMarketers today are supposed to be good with data, creative with their ideas, and refined with their words but when it comes to marketing…Apr 2, 2022Apr 2, 2022
How I designed the positioning strategy for a SaaS product: Step by StepCovid has forced most of us to work remotely, and managers peeking over the desk have been replaced by a so-called employee monitoring…Mar 15, 2022Mar 15, 2022
Go-to-Market for a SaaS based recruitment solution | VasitumAt Vasitum, we are building an AI-powered holistic recruitment solution that will help employers source, screen, interview, hire, and…Mar 2, 2022Mar 2, 2022
Launching a Go-To-Market Strategy for a high AOV e-CommerceO2cure.in is the retail brand of Zeco Aircon which is an established player in the commercial air purifier’s segment and wanted help with…Feb 27, 2022Feb 27, 2022
How to send personalized automated cold emails like a Growth Hacker?Say that you are on a job hunt, or have a great idea to pitch to some investor, and if there is one marketing channel that can be as…Nov 12, 2021Nov 12, 2021
Selling luxury furniture at BentChairBentChair, is a Luxury brand in Home Décor based out of New Delhi, India, and one of the early clients at my agency, DigitalFry. With an…Sep 29, 2021Sep 29, 2021
Marketing hotels for couples at StayUncleStayUncle is a couple-friendly hotel aggregator currently operating across 60+ cities in India and was one of the key clients at my…Sep 28, 2021Sep 28, 2021
