Marketers today are supposed to be good with data, creative with their ideas, and refined with their words but when it comes to marketing themselves, they somehow don’t seem to use any of this. Landing a job after all is a marketing exercise. This is the only underlying thought of…

Covid has forced most of us to work remotely, and managers peeking over the desk have been replaced by a so-called employee monitoring tool. …

At Vasitum, we are building an AI-powered holistic recruitment solution that will help employers source, screen, interview, hire, and onboard candidates. As of April 2020, Vasitum has over 75k active candidates and 15K active recruiters recruiting from the portal. The platform is used by companies like Snapdeal, PropTiger, Avantha, Square Yards, Lemon Tree among others. Vasitum officially launched in Jan 2019 and I joined the team there in the month of April. Thus everything was to be done from scratch. I hired and led a cross-functional team of marketing across SEO, SMM, PPC, design, content, and brand communication. During my tenure, we did some very…

O2cure.in is the retail brand of Zeco Aircon which is an established player in the commercial air purifier’s segment and wanted help with their Go-To-Market strategy. While there are other players like Dyson and Kent which were established players in the consumer segment, we decided to test different funnels and…

Say that you are on a job hunt, or have a great idea to pitch to some investor, and if there is one marketing channel that can be as hyper-focused (but less intrusive) as cold calling, it is email. But how do you even get started with emails? How do…

BentChair, is a Luxury brand in Home Décor based out of New Delhi, India, and one of the early clients at my agency, DigitalFry. With an extraordinary array of lifestyle products, they enjoy a loyal customer base. They have 5+ offline stores across India along with an online store. Bent…

StayUncle is a couple-friendly hotel aggregator currently operating across 60+ cities in India and was one of the key clients at my marketing and development agency, DigitalFry. They were the first ones to launch couple friendly hotel stays in India soon followed by giants like Oyo and MMT. …

Founded in 2015, Shuttl is India’s largest office commute service provider and one of the clients at my marketing agency, DigitalFry. With a mission of solving the pain of commute, Shuttl offers a space-efficient, safe, and cost-effective solution for urban India. Shuttl’s marketing approach was mobile-centric. …

Marketers have always relied on data to personalize their customer’s experience but looking at your audience from the basic demographic lens is passè. Thus Machine learning comes into the picture. With customer segmentation, the idea is to cluster “similar” customers together and personalize marketing endeavors with respect to those clusters. …